Moreover, CRM provides API-as-a-service for integrations with your existing tools like; MT4/MT5, web and mobile trading platforms, trader’s room or any other relevant sources. CRM not only caters the need of your forex trading but also allows for integrations at various levels that are vital for a forex brokerage’s success. It helps you understand the forex market trading platforms and maintain engagement with various partners involved with your business. Zoho Desk is a customer service software commonly known as “the gold standard for great customer relationships”. The software helps businesses to get prospects, follow up with customers, generate more sales, increase profits and earn more revenue. Designed to suit small and medium businesses, it provides many features to help you manage your business, for example, those in line with sales pipelines, chatbots, and web forms to help you monitor and manage leads.
Our AI-driven CRM enables a broker to understand the needs of individual traders. Failing in either results in missed acquisition opportunities, fewer conversions, poor customer service, failure to upsell and increasing churn. We have also researched and picked the best CRM Providers for small businesses and research companies. Promo activities of any suitable kind will help bring both customer and press relations to the next level. B2Core is a must-have for business owners who want to conquer the market and leverage innovation. B2Core is available in all the language options that make a product unique and as user-friendly as possible.
Quick links for the Best CRM Software
As an illustration, we would like to share with you a recent case from one of our clients’ operations. Thanks to a well-configured withdrawal control system, the broker team noticed that something was wrong, quickly reacted to an unusual situation, and prevented a large-scale case of fraud. B2Broker’s Trader’s Room is a SaaS solution that can really enhance your brokerage operations. It is the ideal platform for both individual and corporate clients and back office teams to optimise their operations and increase their revenue potential. One of the leading CRM for Forex brokers in the industry today is Trader’s Room, a SaaS solution from B2Broker. B2Broker is a well-known technology and liquidity provider offering a range of solutions to help brokers enhance their operations to help them realise their growth potential.
So, if you know how to use the CRM to the fullest, you can easily get one step closer to your goals in the forex trading arena. Forex brokers need to interact with thousands of forex traders every day for different purposes, such as promotion, sales, support services, and many others. And forex CRM software helps them carry out these crucial tasks — in other words, facilitates customer relationship management — through automation of processes.
Today, anyone can become a forex broker or trader and start their forex trading business. But for forex brokers, breaking into this sphere is now much simpler and easier — all thanks to forex CRM software. Integrating a perfect CRM system is the first step towards creating a successful forex trading platform.
CONNECTING THE CRM WITH THE TRADING PLATFORM
Additionally, the software enables traders to take advantage of its advanced analytics feed, which includes free technical & fundamental analysis, an economic calendar & daily news updates. There are multiple sources of leads and for any broker, it is necessary to find out which type of leads are the most successful ones? If you know that, you can focus on that source of leads and generate more business. A CRM helps you in this analysis of leads and helps you identify the most promising sales strategy.
- Keep your customers happy and loyal by maintaining top level support throughout your business.
- Manage and publish competitions and tournaments on your website from your Forex CRM.
- Flexible integration with several Ecommerce platform providers in Africa and beyond.
- Having an established platform for carrying out daily tasks such as order execution, client collaboration, and live chat support is essential for modern-day businesses.
- Based on the regions where the brokerage operates, there are multiple requirements of regulations.
Some classic industry examples are sports sponsorships and partnerships, or building a wide affiliate network. In a minefield of CRM solutions, their functionality and quality can differ somewhat. Hence, it is advisable to choose forex CRM solution one that measures up best for your type of business. A good CRM for another company is not necessarily the best for you which is why choosing the right one that deals appropriately with your needs should be properly considered.
From all of the above, it tends to conclude that the more targeted you can become in your Forex marketing campaigns, the better. Once you’ve decided on your audience and the specific message you want to deliver, get to work and target exactly the right group for your Forex marketing strategy — MT5 users, algo traders, 2 investors, etc. It’s always best to make decisions based on data, so the more ideas, theories, and marketing products you can put in your A/B promo testing, the better. Paid search is a great tool to drive highly targeted traffic to your website. But in order to make this channel effective, you shouldn’t forget about traffic and user segmentation to ensure you’re really targeting the right section of your intended audience.
Not only did this situation take up a lot of time and resources, it still did not prevent the company from making mistakes. It helped automate calculations, divide clients into groups, set conditions for calculating an affiliate program for different groups, and automate some of the withdrawals that do not require additional attention. A system of quick notifications pinging the team about new requests was set up, and the request statuses became visible in the CRM. A few days later, it turned out that the hackers were able to create a duplicate of John’s SIM card and used it to hack into his account. Thanks to the fact that his broker used the UpTrader withdrawal control system, John was able to keep his monthly profit, and the company prevented reputation losses.
It offers the benefits of Artificial Intelligence and more specifically Machine Learning and Deep Learning is highly effective at processing this data. All companies, not just Forex brokers, face two challenges if they want success. Make sure your email marketing promo tools work in a way that you retain clients, not vice versa. A set of instruments is used to guarantee the highest security level for both brokers and traders. This said cloud software is more effective for businesses from the viewpoint of both available features and expenses.